Have you ever been in a situation where you find both the terms Copywriting and Content Writing confusing? Then you’re not the only one who finds this confusing.
Honestly, most people make mistake in using the word copy and content interchangeably. While there is some overlap, there are some fairly huge differences among both terms.
So in this article, we will be seeing what exactly is the difference between Copywriting and content writing. And how to battle out the Copywriting Vs Content Writing dilemma. To understand the difference between Copywriting and Content Writing, let see them separately.
What is CopyWriting?
Copywriting mainly focuses on a direct, short-term goal with huge returns: generating sales. Copywriting basically is the main focus of ads, sales letters, sales emails, PPC landing pages, and many more.
Copywriting is more straightforward than content writing and utilizes convincing, emotional language that seems to be appealing to the consumer so they could take instant action.
Another common misunderstanding that people do have is that copywriting is a preview of the content. This statement is partially true as copywriting alone can’t sell your products and must be assisted by content in some way.
Some general examples of copywriting incorporate:
- Slogans
- Ad copies
- Jingles
- Headlines
- Social media captions………and more
What is Content Writing?
The main intent of content writing is to offer information, educate or answer the queries with broader details. Though content writing must always raise brand personality, it also must focus on selling services and products rather than simply providing an idea.
You must sell your product via creative content that offers information and educates your audience concerning your products and what advantages it can bring.
In short, content inspects the in depths of advantages, relevant educational material, information other essential aspects that helps clients make a positive purchasing decision.
Some common example of content writing incorporate:
- Blogs
- White Papers
- Website content
- Video Scripts
- Press Releases
- Emails…….. and more.
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Difference between Copywriting and Content Writing
Now as we understood what copywriting and content writing is, it’s simple to recognize the difference between the two. Most importantly, they both are efficient marketing strategies that help in building and engaging with an audience and promote brand personality, the difference is.
| Copywriting | Content Writing |
| It aims at selling thought or an idea | It aims at selling services and products by providing value |
| Invokes curiosity and interest | Answers to the questions that may pop-up due to curiosity and excitement |
| Short , crisp and to the point | Long, detailed, and descriptive |
| Copywriting inteds to invoke an emotion. | Content writing intends to provide answers, information, and all the essential details. |
Which one to pick between copywriting and content writing?
The right blend of both Copywriting and content writing is essential to building a successful brand presence. Hence, you can’t just pick one!
Various platforms, marketing strategies, and campaigns need either or both copywriting and content writing. If you’re a brand or business, you likely understand the importance and the need to build a powerful online presence across various channels. Hence you must use the right kind of copy or content, varying on the aim, purpose, platform, and strategy.
For instance, if you’re creating ads then you require efficient copywriting skills, if you’re writing a blog then you require excellent content writing skills.
In addition to this, if you’re making an email, you require both strong copy skills for the subject line and headline, and fairly strong content writing skills to describe the benefit you’re giving in the email body.
Likewise, if you are developing a website you will require excellent copywriting and content writing skills to create a user-friendly experience.
In case, you are confused about who to hire (copywriter or a content writer), you need to evaluate the resources you have and the marketing goals you have set. A copywriter is a professional whose sole job is to generate a crisp copy that drives ideas and emotions. On the contrary, a content writer is a professional who may have the skills to create valuable content.
Drive More Clients with Great Copy and Content
A successful business flourishes on great copy and eyecatching content. You can drive in more clients, keep existing ones, develop interest, and drive value for your business with a perfect blend of both copy and content.
Confusing copywriting and content writing may lead to dull results at both ends. On the other hand, utilizing content and copy at right time and the right place will help you scale business goals and get better outcomes.
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